When it comes to makeup trends, nothing feels more effortlessly chic than the “no makeup makeup” look. While A-listers may make it look easy, the truth is, achieving that flawless, natural beauty requires a little trickery. This minimalist makeup trend has taken over red carpets and social media alike, with celebrities like Hailey Baldwin, Emily Ratajkowski, and Kim Kardashian all embracing the look. The secret? Less is more—but it still requires a few beauty products to get that perfect, fresh-faced glow.
A Simple, Youthful Approach
The beauty of the no makeup makeup look lies in its simplicity. According to Alexis Teeling, a beauty expert, the trend is easier to replicate than some of the more dramatic looks, like bold smoky eyes or heavy lips. “It’s the whole less is more approach,” Teeling explains. The goal is to appear youthful and fresh-faced, a style that has become particularly popular among younger supermodels. With celebrities like Hailey Baldwin and Emily Ratajkowski leading the charge, it’s clear that the trend is all about showcasing natural beauty in a way that feels effortless.
The Key Ingredients
While this look might seem like you’re just rolling out of bed, it’s all about using the right products without going overboard. Skip the foundation and opt for a good moisturizer and concealer to create a smooth, even complexion. The focus is on enhancing your natural skin tone and giving it a subtle glow. Teeling emphasizes, “Less is more. It’s all about that glow-y, youthful look. So easy on the eyes, easy on the foundation.” Keep eye makeup minimal, with just a light touch of mascara and a dab of blush for a healthy flush. A glossy lip completes the look, adding just a hint of shine.
Celebrities Embrace the Look
The no makeup makeup trend has been a favorite on red carpets too. At the Golden Globes, stars like Amy Adams, Emma Stone, Jessica Biel, Janelle Monáe, and Sienna Miller were spotted wearing minimal makeup. Even Kim Kardashian, known for her more elaborate glam looks, has toned it down with this subtle beauty trend. “This is definitely a trend that’s going to work more for the 18-35 year old crowd,” says Teeling, highlighting how the youthful vibe of the trend has struck a chord with younger generations.
The Future of the Trend
Although the no makeup makeup trend shows no signs of disappearing, makeup trends are constantly evolving. Teeling predicts we might see a subtle shift in the coming years, with a bit more product used for added definition. “We’ll see the incorporation of more makeup into the no makeup look, like darker blushes or a deeper lip,” she says. Eventually, we could see the trend transition to a heavier makeup style before it cycles back to a more minimalist look again.
Conclusion:
The no makeup makeup look is the perfect way to achieve a fresh-faced, natural beauty that feels both effortless and modern. Whether you’re walking the red carpet like your favorite celebrity or just running errands, this trend is versatile enough to suit any occasion. With its focus on enhancing natural features, it’s no surprise that this makeup style is here to stay, at least for now.
